As a global retailer specializing in fashion and lifestyle electronics, we’re dedicated to making fashion’s beauty accessible to everyone. By leveraging on-demand manufacturing technology, we connect suppliers to our flexible supply chain—this reduces inventory waste and allows us to offer an affordable range of products to customers across more than 150 countries, supported by our global offices.
Our Story
We believe fashion’s beauty should belong to all, not just a privileged few. When we launched in 2011, we recognized a key challenge in the fashion industry: brands had to choose between offering diverse options or easing the burden of excess inventory. We set out to change this by pioneering new processes and technologies, helping fashion step into the future.
Our customers are the cornerstone of our business model, fueling our growth to a team of nearly 100 employees serving over 150 countries in less than a decade. With a digital-first approach, we meet customers where they are—on mobile devices, online, and social media—earning us status as one of the most popular shopping apps. We keep users engaged by delivering multi-channel content directly on our platform and ensuring a top-tier online shopping experience. For any questions or support, feel free to reach out to us at [email protected].
Making Fashion’s Beauty Accessible to All
Today’s consumers no longer follow a one-size-fits-all standard for what’s “fashionable” or “beautiful.” We see clothing as a reflection of one’s unique personality, and we aim to empower everyone to explore and express their individuality. To achieve this, we offer a wide range of options suited to any weather or occasion.
Driving Technological Innovation
Our mission is to lead the industry and bring fashion into the modern era. We utilize cutting-edge technologies and processes in design and sourcing to stay attuned to consumer demands, produce goods promptly, and deliver products quickly worldwide. By developing proprietary logistics and e-commerce technology, we’re transforming the fashion space and creating better outcomes for manufacturers, suppliers, and consumers alike.
A Digitally Powered Agile Supply Chain
To meet demand, we’ve built a fully digital supply chain that delivers products to global customers quickly and transparently. We use proprietary software to track sales and communicate with our factories in real time for small-batch orders. This digital supply chain is the core of our business model, enabling us to offer a vast array of trendy styles without excessive inventory waste—so customers never wait weeks for their orders. For further assistance, don’t hesitate to contact us at [email protected].